The Coach

Your personal college counsellor. Free.

Private counsellors charge up to $15,000. Everything they do, we do here — for every family, at no cost.

Six pillars

The full private counsellor experience

Each section gives you the same depth, strategy, and tools that families pay thousands for. Dive into any area, in any order.

Grade-by-grade action plan from freshman year through senior spring. Know exactly what to do and when.

Find your angle, structure your story, and polish your draft with AI feedback. Your voice, your story.

SAT vs ACT strategy, score targets, free resources, test-optional guidance, and AP/IB exam planning.

Common questions with guidance, mock practice with AI feedback, and tips for virtual and in-person.

Who to ask, how to ask, and generate a brag sheet your recommenders will actually use.

FAFSA walkthrough, CSS Profile, reading aid offers, appeal scripts, and an AI Q&A for any question.

Your personalized, interactive college application checklist. Track every deadline, every task, every document.

There is no right order. Pick the section that matters most to you right now, and work through it at your own pace. Every section is always free.